Brand Analysis

Brand Analysis

Conducting a thorough environment analysis before developing a brand strategy is crucial. It lays the foundation for what will later be a clear and differentiated brand strategy. Here are some of the reasons: Understanding the Market Landscape A brand analysis allows...
A great Tagline, why is it so difficult to find?

A great Tagline, why is it so difficult to find?

A tagline is a short, memorable phrase or slogan used to convey the essence or key message of a product, brand, or company. Taglines are often used in advertising and marketing to capture the attention of the audience and to leave a lasting impression. They are...
Gen Z are coming, are you ready?

Gen Z are coming, are you ready?

Gen Z are coming, are you ready? That Gen Z is the most hyper-connected generation comes as no surprise to anyone, anymore. But when we think Gen Z is entering adulthood, well, that should probably make all marketers think again. Here are some of the latest stats,...