Gen Z are coming, are you ready?

That Gen Z is the most hyper-connected generation comes as no surprise to anyone, anymore. But when we think Gen Z is entering adulthood, well, that should probably make all marketers think again.

Here are some of the latest stats, which you probably need to take into account, when trying to successfully target Gen Zers:

  • The Z generation has an estimated purchasing power of 44 billion annually. (LinkedIn)
  • 48% of Gen Z identifies as racially or ethnically diverse. (Pew Research Center)
  • As of 2020, Gen Z makes up more than 40% of U.S. consumers. (Fast Company)
  • More than 74% of Gen Z says they spend their free time online. (Insitituteof Business Management)
  • 66% of Gen Z reports using more than one internet-connected device at a time. (Institute of Business Management)
  • In the U.K., Gen Z spends an average of 10.6 hours online each day. (Adobe)
  • Roughly 75% of Gen Z most frequently uses a smartphone over computers and other devices. (Institute of Business Management)
  • Most Gen Zers (73%) use their internet-connected devices to communicate with friends or family. Meanwhile, 59% and 58% also use them for entertainment and gaming respectively. (Institute of Business Management)
  • Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. (Think with Google)

For more stats on Gen Z go to: