Branding that Inspires: The Evolution of Branding at Longchamp
From Family Tradition to Luxury Icon Did you know that Longchamp started as a factory making leather-covered pipes? The story dates back to 1948 when Jean Cassegrain reinvented the codes of modern luxury with the Longchamp brand, later expanding its...
The Museum of Brands
My niece Maya, who lives in London, sent me some pics from her visit to The Museum of Brands yesterday. She said it reminded her of me. Well, I couldn’t be more flattered. And of course, to me, visiting this museum would be like Disneyland with brands! But, what’s the...