A great Tagline, why is it so difficult to find?

A great Tagline, why is it so difficult to find?

A tagline is a short, memorable phrase or slogan used to convey the essence or key message of a product, brand, or company. Taglines are often used in advertising and marketing to capture the attention of the audience and to leave a lasting impression. They are...
Gen Z are coming, are you ready?

Gen Z are coming, are you ready?

Gen Z are coming, are you ready? That Gen Z is the most hyper-connected generation comes as no surprise to anyone, anymore. But when we think Gen Z is entering adulthood, well, that should probably make all marketers think again. Here are some of the latest stats,...
The famous Swarovski swan takes flight.

The famous Swarovski swan takes flight.

The world’s leading crystal brand has just revealed a new brand identity, with a “bold vision that celebrates crystal in all its forms”. The change has been led by the company’s global creative director, Giovanna Engelbert, appointed in May 2020.   The...
Strategy-driven design

Strategy-driven design

How many times have I heard clients say that they have a nephew/cousin/friend, who took a graphic design course and he will ask him to design the logo for his brand… Whoever thinks this way, obviously has not yet understood the value of Strategy + Design, in Branding:...
Co-branding adidas – McDonald’s.

Co-branding adidas – McDonald’s.

Co-branding adidas – McDonald’s.adidas and McDonald’s have announced the launch of a sports shoe line inspired by the famoushamburger chain with a very striking design. The Pro 2G model arises from the association of bothbrands for the All American Basketball...