How does The Walt Disney Company deliver superior customer experience?
We grew up with Disney and so did our children. Disney is part of being a child, and it continues to be as we get older, the child in us. But, how does The Walt Disney Company exceed each generation’s needs and expectations? Well, in Disney terminology, the study of...
Are feminine brand names more appealing than masculine brand names?
Is this the case for famous brands such as Coca-Cola, IKEA or Zara? According to a study published in the American Marketing Association’s journal, linguistic characteristics in a brand name, such as length, sounds, and stress can be identified as feminine or...
No Brand is Too Small: Branding to Succeed in Any Market
The Fundamental Role of a Brand Strategy Once, a potential client told me: “…but don’t forget that my brand is very small,” likely concerned about the costs that a branding program might entail. At AK-Branding, we believe there is no such thing...
Script or cursive?
Are script logos the new trend? It is true that, lately, several brands have changed their logos from cursive to script. It might be a trend, but the interesting thing would be to know what has triggered it. But, who is responsible for deciding the typeface, anyway?...