Sprite Label-less

Sprite Label-less

In a two-month UK trial, The Coca Cola Co. is stripping off the labels from their Sprite bottles to help simplify the recycling process. These new trial bottles feature an embossed logo on the front of the pack and laser-engraved product information on the back. And...
Brand Analysis

Brand Analysis

Conducting a thorough environment analysis before developing a brand strategy is crucial. It lays the foundation for what will later be a clear and differentiated brand strategy. Here are some of the reasons: Understanding the Market Landscape: A brand analysis allows...