The story behind the Brand: ASICS
Did you know the @ASICS brand name is an acronym for the Latin expression “Anima Sana In Corpore Sano” (“A sound mind in a sound body”), a quote from the Roman satirist Juvenal? After returning home from the war in 1945, Mr. Kihachiro Onitsuka...
Sprite Label-less
In a two-month UK trial, The Coca Cola Co. is stripping off the labels from their Sprite bottles to help simplify the recycling process. These new trial bottles feature an embossed logo on the front of the pack and laser-engraved product information on the back. And...
A great Tagline, why is it so difficult to find?
A tagline is a short, memorable phrase or slogan used to convey the essence or key message of a product, brand, or company. Taglines are often used in advertising and marketing to capture the attention of the audience and to leave a lasting impression. They are...
Gen Z are coming, are you ready?
Gen Z are coming, are you ready? That Gen Z is the most hyper-connected generation comes as no surprise to anyone, anymore. But when we think Gen Z is entering adulthood, well, that should probably make all marketers think again. Here are some of the latest stats,...