Sprite Label-less
In a two-month UK trial, The Coca Cola Co. is stripping off the labels from their Sprite bottles to help simplify the recycling process. These new trial bottles feature an embossed logo on the front...
Brand Analysis
Conducting a thorough environment analysis before developing a brand strategy is crucial. It lays the foundation for what will later be a clear and differentiated brand strategy. Here are some of...
A great Tagline, why is it so difficult to find?
A tagline is a short, memorable phrase or slogan used to convey the essence or key message of a product, brand, or company. Taglines are often used in advertising and marketing to capture the...
Gen Z are coming, are you ready?
Gen Z are coming, are you ready? That Gen Z is the most hyper-connected generation comes as no surprise to anyone, anymore. But when we think Gen Z is entering adulthood, well, that should probably...
These brands lost their innovation competitive advantage, despite emerging thanks to it.
Some are gone, others were relegated by more innovative brands. These are important learnings from companies who had innovation myopia: 1.KODAK - The technology company led the photography...
The famous Swarovski swan takes flight.
The world's leading crystal brand has just revealed a new brand identity, with a “bold vision that celebrates crystal in all its forms”. The change has been led by the company’s global creative...
Strategy-driven design
How many times have I heard clients say that they have a nephew/cousin/friend, who took a graphic design course and he will ask him to design the logo for his brand… Whoever thinks this way,...
Co-branding adidas – McDonald’s.
Co-branding adidas - McDonald’s.adidas and McDonald’s have announced the launch of a sports shoe line inspired by the famoushamburger chain with a very striking design. The Pro 2G model arises from...